Hi, I'm Francisco Cantú, college advisor at Best College Aid. Today I want to talk to you about a topic that I consider of great relevance: "The importance of college education in the age of artificial intelligence". Although artificial intelligence (AI) is automating many tasks, college education remains essential. In this blog, we will explore together what artificial intelligence is, how universities are using this new technology, the benefits of a college education and why, despite arguments to the contrary, a college education remains a valuable investment.

What is artificial intelligence?

Artificial intelligence (AI) is the ability of a machine to perform tasks normally associated with human intelligence, such as learning, reasoning and self-correction.

It has been developed over decades, and although there are thousands of applications using this technology today, some of the most popular applications are:

  • ChatGPTAI that can generate text, translate languages and write different types of creative content.
  • BardAI: an AI that can answer questions, write essays and generate different types of creative text using all the real-time information from the Internet. 
  • MidjourneyAI that can create digital images, paintings and artwork.

AI can be used for:

  • Automate tedious and repetitive tasks, freeing people to focus on more important tasks.
  • Improve decision making by providing people with more accurate information and analysis.
  • Personalize products and services, providing people with more relevant experiences.
  • Create new forms of art and entertainment, providing people with new ways to express themselves and enjoy themselves.

Universities and AI

Universities around the world are realizing the critical role Artificial Intelligence (AI) plays in our society, actively incorporating it into their curricula and research. It is not uncommon to find undergraduate programs dedicated exclusively to AI, from Bachelor's to Master's and PhD degrees.

In addition, many institutions are integrating AI modules into their existing curricula. The goal is to ensure that, regardless of the field of study, students acquire a solid understanding of how AI can be applied in their area of specialization. On the research side, universities are leading the way, publishing significant findings on AI in academic journals and at conferences.

Here are some examples of how AI is infiltrating the academic landscape:

  • There are courses such as "Introduction to Artificial Intelligence", "Machine Learning", "Natural Language Processing", "Computer Vision" and "Robotics", all of which put students at the forefront of this technological revolution.
  • Renowned universities such as Stanford, Harvard and Oxford are making significant moves. Stanford has created a new degree program focused on the ethics and safety of AI. Harvard has launched an AI research center dedicated to using this technology to solve social problems. Oxford has created an AI course open to students from all disciplines.

It is essential to recognize that AI is a technology that is changing our world at an accelerating pace. Education must keep pace with these trends to adequately prepare students for the working world of tomorrow. By embracing AI in their curricula and research, universities are taking a critical step to ensure that their students acquire the skills necessary to thrive in the AI era.

How can a college education prepare you for a future increasingly automated by AI?

Some of you may wonder if automation won't make college education unnecessary. But the reality is that while AI can perform repetitive and predictable tasks, we still need unique human skills for tasks that require creativity, critical thinking and problem solving. College prepares you for this, teaches you to adapt, learn and grow.

Arguments against

I understand that some people might argue that not all jobs require a college education and that acquiring technical or vocational skills might be a more viable option for some. In addition, some may question the high cost of a college education, raising concerns about whether the investment is worth it.

However, it is important to remember that while there are careers and trades that do not require a college degree, college provides a well-rounded education that transcends preparation for a specific job. A college education develops transferable skills that are valuable in any career or industry. In addition, data supports that, on average, people with a college degree earn more over the course of their working lives than those without one.

As for cost, while college can be a significant investment, there are numerous scholarship opportunities, financial aid and other forms of support available. At Best College Aid, we're committed to helping you navigate this process and maximize funding opportunities, so if you want to learn "6 Tips for Going to College on Scholarship".register to our free presentation.

In addition, it is essential to consider the impact of artificial intelligence and automation on the future of work. Technical and vocational skills may be susceptible to automation, while critical thinking, problem solving and communication skills developed through a college education are more difficult for artificial intelligence to replicate. Rather than being replaced by artificial intelligence, people who learn to use these new technologies - whether through a college education or self-study - will have the knowledge and tools to make artificial intelligence work for them and maximize their productivity. In other words, one can be a victim of artificial intelligence, or one can be a pioneer of this revolution.

Finally, some believe that everything they need to know can be learned online. While it is true that the Internet is an inexhaustible source of information, it cannot replace the interaction and engagement that a traditional college education offers. College offers you the opportunity to learn from experts in your field, collaborate with other students, and participate in extracurricular activities.

So, despite valid concerns, I remain convinced that a college education - or any alternative that systematically teaches you how to use these new tools in conjunction with a higher education - is a sound and valuable investment to prepare you for the future in the age of artificial intelligence.


In short, even though we live in the age of artificial intelligence, a college education is still essential. Many universities provide their students with the option of taking classes on how to incorporate this technology into their professional lives, but even in general terms, a college education prepares you for the future, provides you with non-transferable skills, and gives you a competitive edge in an increasingly automated world of work. In addition, college challenges you to grow both personally and intellectually, enriching your life in ways that go beyond the material.

I know that sending your children to college can seem like a daunting task, especially in these changing times. But I want you to know that you're not alone. At Best College Aid, we're here to help. We understand your concerns and want to support you on this journey.

Therefore, I invite you to register to view our free presentation: "6 Tips for Going to College on Scholarship".. In it, I will share valuable information and practical tips that will help you guide your children through the college preparation process. Don't miss it!

Click on the button below to register and get access to the presentation:

Remember, artificial intelligence may be changing our world, but a college education is still a valuable investment in our children's future. Together, we can prepare them for that future, equipping them with the skills, knowledge and confidence they need to succeed in the age of artificial intelligence.

See you at training!


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